Websites for retail shops
Built for the shopper deciding whether to walk in — what you stock, where you are, and whether it's worth the trip today.
What a shop website actually needs to do
Browsing versus buying
Someone on your site is deciding whether the trip is worth it, not filling a cart. Show what you stock, roughly what it costs, and where the shop is — the decision to buy still happens in store.
Findable on the high street
A shopper standing outside a strip of shops searches on their phone for what they want, right there. Your listing needs to come up with the right address and hours, not a stale one from years ago.
Click and collect
If you offer click and collect, it needs to be obvious how it works — what to order, how you'll confirm it, and where to pick it up. A vague 'contact us to arrange' loses the customer who wanted to skip the queue.
Seasonal and sale updates
Stock changes with the season, and sales run on their own schedule. A site that still shows last season's range looks abandoned, which is worse for a shop than having no site.
Cafe & retail
$699
- Multiple pages, built around what your business needs
- Same revision terms as the small business tier
- Built to show your range, your location and your opening hours
- A Google Maps pin so people nearby can find the shopfront
- Space for product photos, arranged by category
- Mobile-first layout, since most searches happen on the footpath
Optional add-ons
- Product or order page (click and collect)$299
- Fitting or appointment bookings$299
Common questions
- Can you show what I have in stock?
- We build the site to showcase your range with photos and categories, not a live inventory feed synced to your till — that's a bigger integration than a small shop site usually needs. If you want that level of detail, tell us and we'll scope it separately.
- How does click and collect work on the site?
- Your $699 site already covers the page count listed on its card. Click and collect is $299 on top of that because it is a functional order page, not simply another page of text: it has to set out what's available, take the order, confirm it, and say where to collect it.
- Will people find my shop when they search nearby?
- We build your site to match your address, hours and category so it lines up with your Google Business Profile, which we can also set up as a separate service. Search ranking on the day still depends on Google, not on us.
- Can I update sale or seasonal items myself?
- Small text and photo changes are made for you as part of hosting — send them through and we apply them. If you would rather make the changes yourself instead of asking us, tell us and we can talk through what that would take.
- Do I need to supply product photos?
- Yes — you supply the photos of your stock. We size, crop and arrange them so the page loads quickly and looks tidy on a phone screen.